United States Telecommunications Research, Downloadable United States Telecoms Reports & United States Industry Overviews

 USA - Convergence - Digital TV & IPTV

Synopsis Although the FTA networks, such as ABC, CBS, and NBC all offer digital and increasingly High Definition TV programming, for many years they have been losing audience share to the cable and satellite TV networks. The Big Three are expected to continue to lose market share to the DBS and cable providers as well as, incrementally, to the telcos' IPTV networks. The US now has one of the highest rates of pay-TV penetration in the world. The market is thus moving to a triple play model in which the telcos, with their expanding fibre network deployments and new IPTV offerings, are likely to become a major force. By 2009 there were nearly 100 million pay-TV (or Multichannel Video Programming Distributors) subscribers in the US, amounting to over 85% of households.

 Table of Contents 1. Synopsis 2. Overview of the broadcasting market 2.1 Background 2.2 Analysis of key trends 2.2.1 Satellite versus cable versus Telco IPTV 2.2.2 Analogue switch-off 2.2.3 High Definition TV (HDTV) 2.2.4 DVRs to impact US TV advertising market 3. Regulatory issues 3.1 Franchise laws 3.2 À la carte 3.3 TV white spaces decision 4. Digital TV 4.1 IPTV 4.1.1 IPTV market overview 4.1.2 FttH/FttC/FttN networks 4.1.3 Verizon's FiOS TV 4.1.4 AT&T's U-Verse Video 4.1.5 Video-on-Demand (VoD) 4.2 Cable DTV 4.2.1 Overview 4.2.2 Cable statistics 4.3 Satellite Direct Broadcasting Service (DBS) 4.3.1 Overview 4.3.2 DISH Network 4.3.3 DIRECTV 4.4 Digital Terrestrial TV (DTTV) 4.4.1 Overview 4.4.2 HD over-the-Air 4.4.3 National FTA broadcasters 5. Consumer electronics 5.1 Digital TV sets and HDTVs 5.2 DVRs 6. Related reports
Table 1 - Broadcasting coverage, subscribers, annual change and penetration - 2008
Table 1 - Market shares of MSO, DBS and Telco video segments - 2005 - Q1-2009
Table 2 - Market shares of major MSO, DBS and telco video providers - 2005; 2007 - 2008
Table 3 - Homes passed by cable HDTV service and annual change - 2002 - 2007
Table 4 - Cable CAPEX, customer and advertising revenues - 1996 - 2007
Table 5 - Basic cable and digital subscribers - 2000 - 2008
Table 6 - Top 25 cable MSOs ranked by subscribers & market share - 2008
Table 7 - DBS versus MSO market shares - 2001 - 2008
Table 8 - Satellite DBS subscribers by major network - 2000 - 2008
Table 9 - DISH ARPU, churn and subscriber acquisition costs - 2005 - 2008
Table 10 - DIRECTV ARPU, churn and subscriber acquisition costs - 2005 - 2008
Table 11 - Digital TV sets sales and revenues - 2000 - 2008
Exhibit 1 - Examples of non-cable VoD services
Exhibit 2 - National FTA broadcasters - 2008

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